Display Specialist - Strategy & Digital - UAE
Job no: 4389450
Work type: Permanent - Full Time
Location: UAE
Categories: Mid-Senior Level
Display Specialist – Strategy & Digital - UAE
Job description:
- Assist in the formulation of strategies to build a lasting App Marketing connection with consumers.
- Plan and monitor the ongoing campaigns on App marketing channels (networks/social/programmatic)
- Experienced in Google Ads and Social Channels and MMP integrations
- Share creative and content best practices with brand teams
- Collaborate with Channel Managers to improve App Marketing conversion funnel
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adjust, Firebase etc.)
- Acquire insight in online marketing trends and keep strategies up to date
- Maintain partnerships with media agencies and vendors
- Support the channel owner in day-to-day task to fulfill the App & Display KPI’s
Requirements
- Google Ads: Experience with Google Ads platform and/or Google Ads Editor
- Data reporting: Able to create (excel, google sheets, data studio) marketing reports
- App marketing: Understanding of MMP (mobile measurement partner) like Adjust, branch, etc
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital & Mobile marketing concepts and best practices
- A basic understanding of Marketing Funnels and audiences
- Experience with B2C Marketing, Google AdWords and External Display vendors
- Working knowledge of ad serving tools (e.g., Criteo, Display Networks, app networks)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Adjust, WebTrends etc.)
- Experience of out-of-home advertising (outdoor advertising) will be a big plus
- Skills and experience in Digital marketing tools
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Advertised: Arabian Standard Time
Application close: Arabian Standard Time
Apply now